quay hero image

$380K

Revenue

4,500+

Orders

6%

Sales Lift

How Quay Drove $380K in 90 Days with Checkmate's Performance Network

Quay, a leading eyewear brand known for making premium sunglasses accessible and effortlessly stylish, implemented Checkmate as a performance channel and generated $380K in revenue, 4,500+ orders, and a 6% lift in additional sales - all in just 90 days.

testimonial

Checkmate's re-targeting allowed us to scale personalized campaigns and improve our customer journeys.

Sophia Sayles, Director of Digital Marketing, QuaySophia Sayles, Director of Digital Marketing, Quay

Challenge

As Quay grew its global presence, the team faced the challenge of scaling efficiently while protecting margins and maintaining its premium-yet-accessible image.

 
With rising CAC and increased competition across the accessory vertical, Quay needed new ways to drive conversions without over-relying on discounts or traditional paid channels.

 
The team set out to:

  • Reach verified, first-party, high-intent shoppers beyond traditional ad platforms
  • Drive incremental sales efficiently
  • Build a loyalty program for repeat customers
  • Increase AOV while scaling new customer acquisition
  • Test new offer types that align with brand voice and margin goals

 
In a category crowded with paid social spend and blanket discounting, Quay needed a smarter channel - one built on real shopper intent, not impressions.

Solution

Quay was live on Checkmate's Performance Network in 5 minutes. No complex integration, no operational drag.

 
From there, Checkmate ran multi-channel campaigns - reaching 100M+ in-network users already in-market for eyewear. Single-use offers were delivered intelligently, ensuring Quay connected with the right shoppers without cannibalizing existing customers or leaning on blanket discounts. Because Checkmate only charges on purchases, every dollar was tied directly to a conversion.

 
Quay used the network to:

  • Acquire net-new shoppers at a fraction of traditional CAC
  • Drive higher AOV through tailored offers that encouraged premium and bundled purchases
  • Maximize spend efficiency by reaching verified buyers in their preferred channels
  • Test and iterate on offer types and timing to balance conversion with margin goals

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