$380K in 90 Days: How Quay Drove Profitable Growth With Checkmate

Quay is a global eyewear brand known for bold designs, accessible prices, and confidence-driven style. Founded in Australia and beloved by fashion-forward shoppers worldwide, Quay creates statement sunglasses and blue light glasses that blend quality, affordability, and attitude.   To scale efficiently and reach more high-intent shoppers, the team partnered with Checkmate to drive incremental sales, optimize targeting, and maintain profitability, all without relying heavily on paid ads.

Checkmate's re-targeting allowed us to scale personalized campaigns and improve our customer journeys.

Sophia Sayles, Director of Digital Marketing, Quay

Challenge

Quay is a trend-setting eyewear brand that blends bold fashion with everyday functionality, appealing to style-conscious shoppers around the world. As the brand continued to grow its global presence, Quay faced the challenge of scaling efficiently while protecting margins and maintaining its premium-yet-accessible image.

With rising acquisition costs and increased competition across the accessories category, the team needed new ways to reach high-intent shoppers and drive conversions without over-relying on discounts or paid channels.

The team set out to:

Reach verified, high-intent shoppers beyond traditional ad platforms.
Increase conversion and drive incremental sales efficiently.
Maintain a balanced AOV while scaling new customer acquisition.
Test new offer types that align with brand voice and margin goals.

Within 90 days:

$380k

Total Sales

4,554

Orders Placed

6.3%

of Total Sales Driven

Solution

Quay implemented Checkmate Network in just a few minutes, enabling the team to quickly engage high-intent shoppers and scale conversions while maintaining brand integrity.

Through Checkmate’s shopping network, the brand delivered timely, single-use offers to in-market high-intent shoppers, turning browsers into buyers without relying on deep discounts.

Quay leveraged Checkmate in several key ways:

High-intent acquisition: Targeted shoppers already in-market for eyewear.
AOV optimization: Encouraged premium and bundled purchases through tailored offers.
Spend efficiency: Focused media efforts on verified, high-value shoppers.
Strategic testing: Tested timing and offer types to balance conversion with profitability.

Impact

In 90 days, Quay generated $378,640 in total sales through Checkmate, accounting for a significant share of incremental revenue. The brand reached and converted over 4,500 orders, strengthening ROI and proving the impact of high-intent targeting.

From Checkmate Network:

$116,786 in sales
1,344 orders placed
60,961 impressions delivered

From Checkmate Audiences:

$261,854 in sales
3,210 orders placed

All together these products helped Quay:

Drive nearly $380K in incremental sales
Generate 6.3% of total sales through Checkmate
Convert over 4,500 total orders in 90 days
Unlock a scalable, margin-safe channel for profitable growth

Turning Reach Into Retention

For a brand that thrives on trend and connection, Quay’s success with Checkmate shows how smart targeting can do more than drive immediate sales, it builds lasting engagement. By reaching verified shoppers with tailored offers, Quay turned new customer reach into repeat conversions and brand loyalty.

Ready to reach your untapped customers and grow profitably?

100M+ high-intent shoppers available.

Get started