How Colourpop Boosts Conversions with Checkmate.
ColourPop, a leading beauty brand, aimed to improve on-site conversions and acquire new customers. However, a major challenge was the inability to identify and engage anonymous shoppers effectively. With cookie deprecation and evolving privacy regulations, ColourPop needed a data-driven solution to enhance customer recognition and optimize targeting efforts.
All results reported after 30 days
$169K
sales driven via Checkmate channels
977K
additional shoppers identified
254%
increase in identity rate
The Problem
ColourPop struggled to identify and engage anonymous shoppers due to privacy regulations and cookie deprecation, limiting conversions, new customer acquisition, and cart recovery.
Our Solution
Checkmate's identity resolution and deanonymization technology helped ColourPop recognize 15.09% of anonymous shoppers—far exceeding the industry standard of 3.8%. By leveraging first-party data and optimizing retargeting, ColourPop delivered highly personalized multi-channel campaigns to high-intent shoppers.
$169K
sales driven via Checkmate channels
977K
additional shoppers identified
254%
increase in identity rate
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