How Colourpop Boosts Conversions with Checkmate.

ColourPop, a leading beauty brand, aimed to improve on-site conversions and acquire new customers. However, a major challenge was the inability to identify and engage anonymous shoppers effectively. With cookie deprecation and evolving privacy regulations, ColourPop needed a data-driven solution to enhance customer recognition and optimize targeting efforts.

Challenge

ColourPop struggled to identify and engage anonymous shoppers due to privacy regulations and cookie deprecation, limiting conversions, new customer acquisition, and cart recovery.

All results reported after 30 days

$169K

sales driven via Checkmate channels

977K

additional shoppers identified

254%

increase in identity rate

Solution

Checkmate's identity resolution and deanonymization technology helped ColourPop recognize 15.09% of anonymous shoppers—far exceeding the industry standard of 3.8%. By leveraging first-party data and optimizing retargeting, ColourPop delivered highly personalized multi-channel campaigns to high-intent shoppers.

Impact

ColourPop was able to drive significantly more traffic to their site via Checkmate retargeting surfaces, bringing in new customers and helping covert users who abandoned their cart.

Bringing big results within 7 days of installing Checkmate.

Checkmate works with our partners to treat pain points.

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