$170K
Sales Driven
977K
Shoppers Identified
254%
Identity Rate Increase
$170K in New Sales: How ColourPop Won with Checkmate's Multichannel Offers
ColourPop, one of the most-loved indie beauty brands in the US, is known for bold color, accessible pricing, and a highly engaged community. By adding Checkmate as a performance channel, they unlocked $170K in new sales - reaching verified, high-intent shoppers that traditional paid channels couldn't convert.
Challenge
As ColourPop scaled, they hit a ceiling familiar to most high-growth DTC brands: rising CAC, saturated paid channels, and a growing pool of anonymous shoppers they couldn't reach or convert. With strong traffic already coming in, the team needed a channel that could turn more browsers into loyal buyers.
ColourPop set out to:
- Reach verified, high-intent shoppers beyond traditional ad platforms
- Drive incremental sales efficiently as CAC climbed
- Partner with a channel built on real users and performance-based pricing, not CPC
- Convert more anonymous traffic without leaning on paid retargeting
Solution
ColourPop plugged into Checkmate's Performance Network and immediately unlocked access to 100M+ shoppers across app, email, SMS, and cashback. Checkmate identified 15%+ of ColourPop's anonymous visitors - compared to an industry average of 3.8% - giving the brand a dramatically larger reachable audience.
From there, Checkmate ran intelligent, single-use offers to high-intent shoppers across multiple surfaces. Because Checkmate only charges on purchases, every dollar was tied directly to a conversion.
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