How Checkmate’s Cashback Drove a 24% Conversion Lift for UNIONBAY

By layering Cashback on top of an already well-performing Targeting campaign, UNIONBAY gave every shopper a reason to come back, and stood up a loyalty engine that delivered from day one.

About UNIONBAY

UNIONBAY has been outfitting American shoppers since 1981. Built on the originality and freedom of West Coast youth culture, the Seattle-based brand offers apparel for men and women across jeans, pants, tops, jackets, and more. Over 40 years in, UNIONBAY remains one of America's most recognised sportswear brands, with a deep focus on the everyday shopper.

Cashback widget view order-rate lift

24%

Cashback widget click order-rate lift

The Opportunity - Already Winning with Targeting

UNIONBAY was already a Checkmate success story. Targeting had quickly become one of the brand's most efficient acquisition channels, driving ~3% of total ecommerce revenue by reaching high-intent shoppers at the right moment.

The next question was a natural one: how do we get those shoppers to come back? With Targeting already converting strongly, the team wanted to layer a loyalty mechanic on top, without adding cost, complexity, or another tool to manage.

Solution

In March 2026, UNIONBAY launched Checkmate Cashback. The goal was simple: give every shopper a reason to return. Once Checkmate's Cashback Widget was live on the checkout page, every shopper, regardless of acquisition channel, became eligible for a $5 cashback offer redeemable on their next UNIONBAY purchase.

For shoppers already receiving a personalized Targeting discount, Cashback stacked on top, layering a return incentive over the offer they had just unlocked.

The mechanic was straightforward. Shoppers earned real money back on their first qualifying purchase, redeemable on their next order. A single transaction became a loyalty loop.

On top of that, UNIONBAY was now featured across Redemption Flow and Featured Picks inside Checkmate's network, putting the brand in front of 100M+ active shoppers and unlocking net-new revenue.

UNIONBAY Checkout page with Cashback Widget

The results showed up across every metric that matters.

UNIONBAY saw the impact almost immediately. Within the first month after launch, Cashback clicks delivered a 24% uplift in conversions on top of what Targeting was already driving. Their order rate climbed from 59.1% to 73.2%, clear evidence that Cashback was driving genuinely incremental sales rather than cannibalising existing demand.

And it all came together in under five minutes. With a one-time setup, UNIONBAY had built a loyalty program that drove meaningful, measurable revenue from day one.

UNIONBAY featured under "Checkmate picks"

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