$49K in 90 Days: Solawave's Growth With Checkmate

Solawave, a skincare technology brand offering red-light and multi-modal devices, plugged into Checkmate's Performance Network to partially replace paid ads, reach high-intent shoppers, and scale profitably. In 90 days, the brand generated $49K in sales and added 35K+ new shopper profiles.

Challenge

As paid media costs rose and acquisition channels became saturated, Solawave needed a new way to engage valuable prospects without leaning on deep discounting or sacrificing margins. The brand also wanted to make better use of its first-party data to improve retention and lifecycle performance.

The results:

$49K

Incremental Revenue

3.16%

of Total Orders

35K+

Resolved Profiles

55%

Email Open Rate

Solution

Solawave plugged into Checkmate's Performance Network of 100M in-network shoppers and quickly identified a strong ICP fit: high-intent buyers who could be converted through strategic, single-use offers - no deep discounts, no margin sacrifice.

To go further, Solawave activated multiple levers within the Network - including Enrichment, the identity resolution tool - to partially replace paid ads with a margin-aligned channel and to better activate first-party data. Enrichment data then powered sharper lifecycle flows and custom audiences.

Solawave now uses the Network to:

Engage in-market shoppers with targeted, single-use offers that convert efficiently
Refine segmentation and personalize email / SMS programs through Enrichment data
Build custom high-intent segments to lower CAC
Test offer types and timing to optimize conversion while protecting profitability

Impact

In 90 days, Solawave generated $49K in total sales through Checkmate, accounting for 3.16% of all orders placed.

The mechanics: Network campaigns drove $30K across 145 orders at a $207 AOV. Enrichment unlocked an additional $19K from owned channels by resolving 35K+ shopper profiles, including 12K net-new emails that powered sharper lifecycle flows. Those enriched audiences hit a 55% email open rate.

The results:

$49K in incremental revenue in 90 days
3.16% of total orders driven through one new channel
35K+ resolved profiles, including 12K net-new emails
55% email open rate from enriched lifecycle audiences
A margin-safe acquisition channel charged on conversions, not clicks

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