$49K in 90 Days: Solawave’s Growth With Checkmate
Solawave is a skincare technology brand offering red-light and multi-modal devices that support skin rejuvenation through science-backed innovation. The brand partnered with Checkmate to replace paid ads, reach high-intent shoppers, and scale profitably. In 90 days, Solawave generated $49K in sales, converting high-intent shoppers and adding 35K+ new shopper identities.
Challenge
Bringing science-backed skincare to a broader audience, Solawave makes professional-grade results accessible through high-performance devices. A long-time Checkmate customer, the brand first turned to the platform as an alternative to paid ads, seeking to reach high-intent shoppers more efficiently while maintaining its premium positioning.
As paid media costs continued to rise and acquisition channels became increasingly saturated, Solawave needed a new way to engage valuable prospects without relying on deep discounting or sacrificing margins. The brand also wanted to make better use of its first-party data to improve retention and lifecycle performance.
With Checkmate Network, Solawave quickly identified a strong ICP fit: high-intent shoppers who could be converted through strategic, single-use offers. As their partnership evolved, the team expanded into Haptics, using Checkmate’s data to power lifecycle flows, send 2–3x more targeted emails daily, and lower CAC through custom high-intent audience segments that other pixels couldn’t capture.
Solawave wanted to:
- Reach high-intent users missed by traditional channels.
- Improve acquisition efficiency and lower CAC.
- Use data to enhance lifecycle marketing and increase email performance.
- Preserve brand value and profitability while scaling growth.
Within 90 days:
$49.2k
in Total Sales
230
Orders Placed
35.4k
High-Intent Shoppers Found
Solution
Solawave implemented Checkmate Network and Haptics to replace part of paid ads with a margin-aligned channel and to better activate first-party data.
Through Checkmate’s shopping network, the team reached high-intent shoppers they were missing and delivered well-timed, single-use offers through native channels; converting browsers to buyers while protecting margins. Enrichment data then powered more precise lifecycle flows and custom audiences, improving relevance and efficiency across Solawave’s marketing.
Solawave utilizes Checkmate in several key ways:
- High-Intent Acquisition: Engages in-market shoppers with targeted, single-use offers that convert efficiently.
- Data-Driven Lifecycle: Uses Haptics data to refine segmentation and personalize email/SMS programs.
- CAC Efficiency: Builds custom high-intent segments to lower acquisition costs and maximize performance.
- Rapid Experimentation: Tests offer types and timing to optimize conversion while protecting profitability.
Impact
In 90 days, Solawave generated $49K in total sales through Checkmate, accounting for 2% of all orders placed.
Using Checkmate Network, the brand reached and converted high-intent shoppers that traditional channels missed, driving $30K in sales across 145 orders with an average order value of $207.
Through Haptics, Solawave unlocked an additional $19K in sales from its owned channels. Checkmate identified 35,378 shopper identities, including 11,795 new emails, which powered more personalized lifecycle flows and increased engagement. These enriched audiences achieved an email open rate of 55%, strengthening retention and long-term revenue potential.
In Summary with Checkmate Network and Haptics:
- Convert high-intent shoppers through precise, single-use offers
- Expand its addressable audience with 35K+ resolved identities
- Drive $49K in incremental revenue and 3.16% of total orders in 90 days
- Boost lifecycle performance through enriched, data-driven messaging
Connecting Acquisition and Retention
With Checkmate, Solawave bridged the gap between acquisition and retention. Checkmate Network captured high-intent shoppers, while Haptics turned that audience into ongoing lifecycle revenue. Together, they helped power Solawave’s next stage of growth, driving sales, expanding reach, and deepening customer engagement across owned channels.
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