$13 AOV Lift in 90 Days: How Robert Barakett Scaled Profitably With Checkmate's Performance Network

Robert Barakett, a Canadian premium apparel brand known for exceptional craftsmanship and elevated everyday basics, tapped into Checkmate's Performance Network of 100M+ shoppers to drive $36K in new sales and a 5.6% AOV lift - reaching verified, high-intent buyers traditional paid channels couldn't convert efficiently.

Challenge

As Robert Barakett scaled, the brand hit a challenge every growing DTC label knows: rising CAC, a crowded digital landscape, and an increasingly expensive fight for shoppers who were already in-market but harder to reach. Traditional platforms were charging more and delivering less - and the team needed a channel that could reach verified buyers without eroding the margins that make premium apparel worth selling.

Robert Barakett needed a solution that could:

Drive revenue while protecting margins
Engage verified, in-market shoppers beyond traditional paid channels
Lift AOV through personalized, data-backed offers
Maintain brand integrity while scaling profitably

The results:

$36.2K

Attributed Sales

143

Orders Placed

$253

AOV

5.6%

AOV Lift

Solution

Robert Barakett activated Checkmate's Performance Network and tapped into 100M engaged shoppers - reaching in-market buyers with timely, single-use offers that converted with precision. The result: scaled acquisition, lifted AOV, and profitable growth without compromising the brand's elevated standard.

Impact

In 90 days, Robert Barakett generated $36K in total sales through Checkmate - 143 orders at a $253 AOV, with a 5.6% AOV lift proving smarter, data-backed acquisition can drive growth without sacrificing brand integrity.

The results:

$36.2K in attributed sales
143 orders placed
$253 AOV
5.6% AOV lift ($13 increase)
4.1% of total Shopify GMV driven

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