$13 AOV Lift in 90 Days: How Robert Barakett Scaled Profitably With Checkmate
When Robert Barakett, a premium menswear brand known for elevating everyday essentials, wanted to reach high-intent shoppers and scale efficiently without sacrificing margins, the team turned to Checkmate.
Challenge
Known for its elevated take on everyday menswear, Robert Barakett has built a reputation for craftsmanship, comfort, and timeless design. As the brand looked to scale its eCommerce presence, rising acquisition costs and crowded digital channels made it harder to efficiently reach new, high-intent shoppers.
Robert Barakett needed a solution that could:
- Drive incremental revenue while protecting margins.
- Engage verified, in-market shoppers beyond traditional paid channels.
- Lift AOV through personalized, data-backed offers.
- Maintain brand integrity while scaling profitably.
Within 45 days:
$36.2k
Total Sales
143
Orders Placed
5.6%
AOV Increase
4.11%
of Total Sales Driven
Solution
Robert Barakett implemented Checkmate Network to reach high-intent shoppers and drive incremental sales efficiently. Through Checkmate’s shopping network, the brand connected with verified, in-market users and delivered timely, single-use offers that converted with precision. This helped Robert Barakett scale acquisition, improve AOV, and grow profitably, all while maintaining its elevated brand standard.
Robert Barakett leveraged Checkmate in key ways:
- AOV Optimization: Increased average order value by $13.35 through personalized offers
- Incremental Growth: Generated $36,198 in attributed sales and 143 total orders in just 90 days
- Efficient Targeting: Focused media spend on verified, high-value shoppers to maximize ROI
- Brand Integrity: Scaled acquisition while preserving Robert Barakett's reputation for quality
Impact
In just 90 days, Robert Barakett generated $36,198 in total sales through Checkmate, with 143 orders placed and an average order value of $253. Checkmate’s precision-targeting strategy lifted AOV by 5.6%, proving that smarter, data-backed acquisition can drive growth without sacrificing brand integrity.
From Checkmate Network:
- $36.2K in attributed sales.
- 143 total orders placed.
- $253 AOV.
- 5.6% AOV lift ($13 increase).
- 4.1% of total Shopify GMV driven by Checkmate.
With Checkmate, Robert Barakett unlocked a profitable new acquisition channel, reaching verified, high-intent shoppers while maintaining the craftsmanship and quality that define the brand.
Precision Targeting for Premium Performance
Robert Barakett’s success with Checkmate proves that premium positioning and performance marketing can coexist. By reaching verified shoppers with the right offer at the right moment, the brand increased order value, improved efficiency, and strengthened its acquisition strategy: all without compromising the craftsmanship that defines its legacy.
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