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5.2% AOV Increase: How PSA Skincare Scaled Smarter With Checkmate

PSA Skincare onboarded with Checkmate quickly and smoothly, with the app playing a key role in making setup simple. After implementing Checkmate and connecting it to Klaviyo and Meta, identifiable shopper profiles increased from 2% to 20%. This enabled PSA Skincare to shift spend toward high-intent retargeting, exclude recent purchasers, and focus ads on real site visitors. As a result, Meta ROAS increased from 81% to 202%, the media mix flipped to 80% retargeting, and Checkmate paid for itself within the first month.

testimonial

Before Checkmate, we were considering turning off Meta ads altogether because data privacy changes made cookies and traditional tracking feel pointless. Onboarding was easy. The [Checkmate] app played a big part in that. Everything was smooth.

Adam McAreavy, Director of eCommerce & Digital Marketing, PSA SkincareAdam McAreavy, Director of eCommerce & Digital Marketing, PSA Skincare

Challenge

PSA Skincare was seeing diminishing returns from Meta ads as data privacy changes made cookies and traditional tracking increasingly unreliable. Even with a server-side setup in place, visibility into real site visitors was extremely limited, putting the effectiveness of paid social into question.

 
The challenges were clear:

  • Privacy restrictions reduced identifiable site visitors to just 2%.
  • Retargeting lacked accuracy, leading to wasted spend.
  • Paid media was heavily weighted toward lead generation rather than high-intent shoppers.
  • Continued investment in Meta ads was becoming harder to justify.

 
PSA Skincare needed a solution that could restore visibility, enable smarter retargeting, and quickly prove impact, without adding complexity to their existing stack.

Within 90 days:

149%

ROAS Increase

10x

Increase in Identifiable Shoppers

2%

of Total Sales Driven

Solution

PSA Skincare partnered with Checkmate to rebuild Meta performance by restoring visibility into real shoppers and enabling smarter, privacy-safe retargeting. By implementing Checkmate and connecting it directly to Klaviyo and Meta, PSA Skincare was able to identify a significantly larger share of site visitors and use that data to power more efficient paid social campaigns. Checkmate’s app made onboarding fast and seamless, allowing the team to move quickly without disrupting their existing workflows.

 
With Checkmate in place, PSA Skincare:

  • Expanded shopper visibility: Identifiable profiles increased from 2% to 20%, unlocking meaningful retargeting.
  • Improved targeting precision: Ads were shown only to true site visitors, while recent purchasers (within the last five weeks) were excluded.
  • Rebalanced media mix: Spend shifted from lead generation toward high-intent retargeting.
  • Drove immediate impact: Meta ROAS increased from 81% to 202%, with results strong enough to justify investment within the first month.

 
The result was a cleaner, more efficient paid strategy: powered by better data and built for a privacy-first future.

Making Paid Social Work in a Privacy-First World

For brands like PSA Skincare, Checkmate shows that Meta performance doesn’t have to decline as privacy restrictions increase. By restoring visibility into real shoppers and enabling smarter, privacy-safe retargeting, Checkmate helps brands focus spend on high-intent audiences and eliminate wasted impressions. The result is stronger returns, faster payback, and a paid strategy built for the future of advertising.

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