5.2% AOV Increase: How PSA Skincare Scaled Smarter With Checkmate's Performance Network

PSA Skincare, a science-led skincare brand built around accessible formulations for every skin type, added Checkmate as a performance channel and drove 150% ROAS growth in just 90 days.

Before Checkmate, we were considering turning off Meta ads altogether because data privacy changes made cookies and traditional tracking feel pointless. Onboarding was easy. The [Checkmate] app played a big part in that. Everything was smooth.

Adam McAreavy, Director of eCommerce & Digital Marketing, PSA Skincare

Challenge

PSA was seeing diminishing returns from Meta ads as data privacy changes made cookies and traditional tracking increasingly unreliable. Even with a server-side setup in place, visibility into real site visitors was extremely limited, making it nearly impossible to target the right shoppers at the right time.

The challenges were clear:

Drive revenue more efficiently while reducing CAC
Reach high-intent shoppers, not just leads from paid media
Recover visibility into site visitors (privacy restrictions had dropped identifiable traffic to 2%)
Justify continued Meta ad investment with stronger performance

The results:

150%

ROAS Lift

of Total Sales

5.2%

AOV Lift

10x

More Identifiable Shoppers

Solution

With Checkmate in place, PSA expanded shopper visibility by tapping into a network of 100M+ verified shoppers, served ads only to real site visitors (excluding purchasers from the last five weeks), and drove down CAC by focusing spend on the highest-intent buyers.

Impact

In 90 days, Checkmate gave PSA a performance channel that rebuilt Meta efficiency, expanded shopper reach, and drove measurable revenue growth.

The results:

150% ROAS lift - Meta ROAS climbed from 81% to 202% in the first month
2% of total sales driven through Checkmate
5.2% AOV lift across Checkmate-attributed orders
10x more identifiable shoppers - profiles grew from 2% to 20% of site visitors
Spend rebalanced toward high-intent buyers, lowering CAC and improving media efficiency

Ready to reach your untapped customers and grow profitably?

100M+ high-intent shoppers available.

Get started