How Checkmate's Network Helped Nécessaire Drive 4% More Sales in 90 Days

Nécessaire, a personal care brand known for its minimalist formulations and premium positioning, added Checkmate as a performance channel and drove $24K in new sales and a $10 AOV lift in just 90 days.

Challenge

As Nécessaire expanded across digital channels, the team faced rising CAC and limited reach through traditional paid ads. They needed a scalable, data-driven channel to engage verified, in-market shoppers, lift order value, and scale profitably - without leaning on deep discounts or compromising brand integrity.

The results:

$24K

Incremental Sales

236

Orders Placed

11%

AOV Lift

105%

More Shoppers Reached

Solution

Nécessaire plugged into Checkmate's Performance Network - 5M monthly active users, 100M shoppers in-network - to reach verified buyers already in-market for clean personal care. Through targeted, single-use offers across Checkmate's surfaces, the brand converted customers with personalized incentives designed to drive both volume and order value, without compromising margin.

Nécessaire used the Network to:

Reach high-intent shoppers across app, cashback, email, and ads
Drive acquisition efficiently on a model that charges on purchases, not clicks
Increase order value through targeted offers built around real shopper behavior

Impact

In three months, Checkmate's Network helped Nécessaire generate 4% more sales - 236 orders at a $102 AOV, a $10+ lift over non-Checkmate orders (11%+ AOV increase).

The results:

$24K in incremental sales
236 orders placed
105% more shoppers identified and reached
$102 AOV (11% lift)
8.9K impressions delivered across Checkmate surfaces

The takeaway: a performance channel of 100M+ verified shoppers helped Nécessaire drive meaningful growth and higher order value without touching brand integrity or burning margin.

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