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$10 AOV Lift in 90 Days: How Nécessaire Grew With Checkmate

Nécessaire is a body care brand known for its minimalist formulas, clean ingredients, and elevated self-care essentials. Focused on quality and sustainability, the brand set out to scale growth efficiently while preserving its premium positioning.

Challenge

As Nécessaire expanded across digital channels, the team faced rising acquisition costs and limited reach through traditional paid ads. They needed a scalable, data-driven solution to engage high-intent shoppers, lift order value, and maintain profitability without deep discounting.

 
Nécessaire needed a solution that could:

  • Drive incremental revenue while protecting margins.
  • Engage verified, in-market shoppers beyond traditional paid channels.
  • Lift AOV through personalized, data-backed offers.
  • Maintain brand integrity while scaling profitably.

Within 90 days:

$24k

Total Sales

236

Orders Placed

11.4%

AOV Increase

Solution

Nécessaire implemented Checkmate Network to identify and convert high-intent shoppers already in-market. By leveraging Checkmate’s verified audience network and single-use offer capabilities, the brand reached new customers with personalized incentives designed to drive conversion while protecting margins.

 
Nécessaire used Checkmate to:

  • Reach and convert high-intent shoppers missed by other channels.
  • Optimize acquisition efficiency with performance-driven targeting.
  • Increase order value through strategic, data-backed offers.

Impact

In just 90 days, Nécessaire generated $24,097 in total sales through Checkmate, with 236 orders placed and an average order value of $102, a $10.46 increase over non-Checkmate orders (an 11.4% AOV lift).

 
From Checkmate Network:

  • $24k in additional sales
  • 236 orders placed
  • 105% more shoppers identified
  • $102 AOV
  • 8.9k impressions delivered

 
With Checkmate, Nécessaire proved that smart, data-driven targeting can drive meaningful growth and higher order values without compromising brand integrity.

A Data-Driven Path to Repeatable Success

Nécessaire’s success highlights the power of data-backed targeting to drive consistent, measurable outcomes. Checkmate enabled the brand to convert more high-intent shoppers, maximize order value, and reinforce a growth engine that will continue delivering results as the brand scales.

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