4% of Total Sales Driven: How Garneau Drove Smarter Growth with Checkmate
Garneau is a performance cycling and triathlon brand that fuses technology, comfort, and innovation to help riders perform at their best. Founded in 1983 by Olympian Louis Garneau, the company designs gear that enhances safety, comfort, and performance for cyclists of all levels. To scale its direct-to-consumer business and reach more high-intent shoppers, Garneau partnered with Checkmate to expand reach, improve efficiency, and drive measurable sales while maintaining its premium brand positioning.
Checkmate was performing well in our other affiliate programs, so we were eager to test and learn with them. Our primary goals were to drive revenue and boost brand awareness.
Challenge
For four decades, Garneau has been a trusted name in cycling, known for technical innovation and performance-driven design. As the brand expanded online, it faced a common challenge: scaling growth while protecting brand integrity.
Traditional ad channels made it difficult to reach verified, purchase-ready shoppers. Garneau wanted a smarter, data-driven approach to engage high-intent cyclists and convert them efficiently.
The team set out to:
- Reach high-intent shoppers beyond standard paid channels.
- Improve acquisition efficiency and lower CAC.
- Increase AOV through smarter offer strategies.
- Scale new customer acquisition profitably.
Within 45 days:
$4.3k
Total Sales
38
Orders Placed
4%
of Total Sales Driven
Solution
Garneau implemented Checkmate Network in just a few minutes, enabling the team to quickly engage high-intent shoppers and scale conversions while maintaining brand integrity. Through Checkmate’s shopping network, the brand delivered timely, single-use offers to in-market cyclists and triathletes, turning browsers into buyers without relying on deep discounts.
Garneau leveraged Checkmate in several key ways:
- High-intent acquisition: Targeted cyclists already in-market for performance gear.
- AOV optimization: Encouraged premium and bundled purchases through tailored offers.
- Spend efficiency: Focused media efforts on verified, high-value shoppers.
- Strategic testing: Tested timing and offer types to balance conversion with profitability.
Impact
In just 45 days, Garneau saw around 4% of total sales generated through Checkmate, adding a profitable new acquisition channel. By reaching verified, high-intent shoppers through Checkmate’s native channels, Garneau drove consistent conversions and validated a scalable, margin-safe approach to performance marketing.
With Checkmate:
- Unlocked a new channel for high-intent customer acquisition.
- Generated $4.3K in incremental sales in 45 days.
- Drove 38 orders through Checkmate.
- Saw 4% of total sales come from the channel.
- Maintained brand integrity while testing scalable, data-driven offers.
Fast Activation, Measurable Results
For a brand built on innovation and athletic excellence, Garneau’s success with Checkmate shows that precision targeting can fuel sustainable, profitable growth. By connecting with the right shoppers at the right time, Garneau continues to scale efficiently, proving that smarter acquisition drives performance both on and off the bike.
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