$4.3K
Incremental Sales
38
Orders Driven
4%
of Sales
4% of Total Sales Driven: How Garneau Drove Smarter Growth with Checkmate
Garneau, a premium cycling and sport apparel brand with decades of performance heritage, added Checkmate's network of 100M shoppers as a new acquisition channel - driving 4% of total sales in just 45 days from verified, high-intent buyers at a CAC that kept margins intact.
Checkmate was performing well in our other affiliate programs, so we were eager to test and learn with them. Our primary goals were to drive revenue and boost brand awareness.
Challenge
As Garneau expanded online, it faced a common challenge: scaling growth while protecting brand integrity. Traditional ad channels made it difficult to reach verified, purchase-ready shoppers. The team wanted a smarter, data-driven approach to engage high-intent cyclists and convert them efficiently.
The team set out to:
- Reach high-intent shoppers beyond standard paid channels
- Improve acquisition efficiency and lower CAC
- Increase AOV through smarter offer strategies
- Scale new customer acquisition profitably
Solution
Garneau was live on Checkmate's Performance Network in minutes - no complex integration, immediate access to 100M in-network shoppers across app, cashback, ads, email, and SMS.
From there, Checkmate delivered timely, single-use offers to in-market cyclists and triathletes, turning browsers into buyers without relying on deep discounts.
Garneau used the Network to:
- Target shoppers already in-market for performance gear
- Encourage repeat, premium, and bundled purchases through tailored, single-use offers
- Focus spend on verified, high-value shoppers to maximize efficiency
- Test offer timing and structure to balance conversion with profitability at scale
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