How One of LaRue PR's Brands Drove a $65 AOV Lift with Checkmate's Network of 100M Shoppers

LaRue PR, a leading agency representing fashion, beauty, wellness, and tech brands, brought Checkmate's Performance Network to their portfolio - and in under a year, a leading brand was driving a $65 AOV lift in Checkmate-attributed revenue.

Partnering with Checkmate has been such a rewarding experience for our team at LaRue PR! They bring a forward-thinking approach to affiliate and performance marketing, backed by data and a strong focus on driving measurable results. Across our brands, spanning multiple verticals, we’ve seen a demand for a partner like Checkmate and as a result of our partnerships, our programs have recorded an increase in incremental performance. As affiliate continues to evolve, the blending of affiliate and other marketing channels is becoming inevitable, and we are thrilled to be working so closely with Checkmate Shopping.

Bailey Razzano, Director of Affiliate

Working with Checkmate

The goal wasn't just incremental revenue - it was a partnership that amplified how LaRue supports its brands from strategy to measurable results.

Checkmate embedded into LaRue's workflow, partnering with brand managers, campaign leads, and performance teams through regular check-ins and shared insights. By activating multiple levers within the Performance Network - including Enrichment - LaRue's brands drove faster execution, sharper targeting, and stronger revenue performance.

Impact

In under a year, the Performance Network has fueled measurable growth across LaRue's portfolio - turning a new vendor partnership into a reliable revenue channel for the agency's brands.

A leading brand saw:

$65

AOV Lift

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