How One of LaRue PR’s Brands Drove 2.3% of their GMV with Checkmate
In 2025, LaRue PR partnered with Checkmate to enhance the performance of their fast-growing portfolio of DTC brands. The partnership quickly evolved into a deeply collaborative relationship built on trust, great communication, and measurable revenue impact, all within not even a year. Together, LaRue and Checkmate turned data into action and outcomes, solving brand pain points and driving smarter campaigns that boosted revenue for both the brands and for LaRue.
Partnering with Checkmate has been such a rewarding experience for our team at LaRue PR! They bring a forward-thinking approach to affiliate and performance marketing, backed by data and a strong focus on driving measurable results. Across our brands, spanning multiple verticals, we’ve seen a demand for a partner like Checkmate and as a result of our partnerships, our programs have recorded an increase in incremental performance. As affiliate continues to evolve, the blending of affiliate and other marketing channels is becoming inevitable, and we are thrilled to be working so closely with Checkmate Shopping.
Bailey Razzano, Director of Affiliate
Working with Checkmate
LaRue PR, a full-service Public Relations & Affiliate Marketing Agency known for scaling fashion, beauty, wellness, tech brands and beyond, teamed up with Checkmate in 2025 to help their clients unlock new levels of performance. The goal wasn’t just incremental revenue, it was to build a partnership that amplified how LaRue PR supports its brands from strategy to measurable results using Checkmate Network and Haptics.
Checkmate embedded seamlessly into LaRue’s workflow, partnering with brand managers, campaign leads, and performance teams through regular check-ins and shared insights. The result was faster execution, sharper targeting, and enhanced revenue performance.
Impact
LaRue PR has been partnered with Checkmate for less than a year, and Checkmate’s Network and Haptics products have fueled measurable growth spanning across fashion, beauty, wellness, and tech brands.
One of LaRue’s brands saw:
2.63%
Total GMV Attributed
$65.26
in Avg AOV Lift
$6k
Checkmate Driven Revenue
Ready to reach your untapped customers and grow profitably?
100M+ high-intent shoppers available.
