How Kind Patches Moved Beyond Instant to Checkmate’s Performance Network and Drove a 40% Revenue Increase

Kind Patches, a fast-growing wellness brand delivering targeted, clean-ingredient patches trusted by health-conscious consumers, replaced Instant with Checkmate. In 90 days, Checkmate drove $500K in revenue - 40% more than Instant delivered - by tapping into a performance network of 100M shoppers across app, cashback, email, and ads.

Challenge

From July to November 2025, Kind Patches ran Instant within its email marketing funnel and saw consistent performance. As demand and site traffic surged, the team began exploring ways to optimize results further, capitalize on momentum, and gain deeper visibility into shopper behavior.

Their email agency partner, Avenue Z, recommended Checkmate Enrichment - a core lever within the Checkmate Performance Network, built to enhance first-party customer profiles across the funnel.

Kind Patches wanted to better engage high-intent visitors who landed on site but didn't convert - capturing emails earlier in the journey and nurturing users closer to purchase. They also aimed to improve the performance of abandonment flows (browse, cart, checkout) to drive incremental revenue from existing traffic.

Kind Patches' goals:

Increase ROAS from retention and lifecycle programs
Convert more traffic from existing marketing efforts
Improve revenue efficiency as demand scaled
Drive more value from existing profiles through stronger abandon flows

In a DTC landscape crowded with tools promising growth, Kind Patches needed something different: a multi-channel performance network.

Solution

Within minutes, Kind Patches was live on the Checkmate Network - 100M verified shoppers with real purchase behavior, plugged directly into their existing tech stack. No heavy lift, no operational drag, just immediate access to high-intent buyers.

Impact

In the first 90 days, Checkmate drove over $500K in revenue - more than 2.2% of overall GMV and a 40x ROAS. That's roughly 40% more revenue than Instant delivered in the same window.

The mechanics: 150K weekly app sessions, 270K+ enriched shopper profiles, and 15% net-new identities added to Kind Patches' CRM - unlocking reach across app, cashback, ads, email, and SMS. Anonymous traffic became identifiable, and paid traffic converted harder.

Within 90 days:

$500K+ in revenue driven
40x ROAS
2.23% of total sales
270K+ enriched profiles
15% net-new identities added to CRM

Within 90 days:

$500K+

in Revenue Driven

40x

ROAS

2.23%

of Total Sales

270K+

Enriched Profiles

15%

Net-New Identities Added to CRM

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