How Kind Patches’ Switch from Instant to Checkmate Drove a 40% Revenue Increase
Kind Patches’ move towards Checkmate was a deliberate shift to build a sustainable, long-term growth engine, prioritizing compounding performance over a short-term revenue lift.
Challenge
From July to November 2025, Kind Patches leveraged Instant within their email marketing funnel and saw consistent performance. As demand and site traffic surged, the team began exploring ways to further optimize results, capitalize on this momentum, and gain deeper visibility into shopper behavior.
Their email agency partner, Avenue Z, recommended a conversation with Checkmate to explore implementing Checkmate’s first-party customer enhanced profile network: Haptics.
Kind Patches wanted to better engage high-intent visitors who landed on their site but didn’t convert, by capturing emails earlier in the journey and nurturing users closer to purchase. They also aimed to improve the performance of key customer journey abandonment flows (browse, cart, and checkout) to drive incremental revenue from existing traffic.
Kind Patches goals included:
- Increase ROAS from retention and lifecycle programs
- Capitalize on marketing efforts by converting more traffic
- Increase overall revenue efficiency as demand scaled
- Improve abandon flow performance to derive more value from existing profiles
Within 90 days:
40x
ROAS Increase
$500k+
Revenue driven
2.23%
of Total Sales Driven
Solution
Checkmate’s simple, straightforward integrations and fast setup allowed for an effortless onboarding. The platform connected seamlessly with the existing tech stack, enabling the team to quickly capture high-intent traffic and prove impact without adding operational complexity.
Impact
Checkmate quickly outperformed Kind Patches’ prior ID resolution tool and within the first 90 days drove over $500K in revenue, accounting for more than 2.2% of overall GMV, translating into a 40x ROAS. By comparison, Instant underperformed Checkmate by approximately 39% in revenue impact over a similar period.
Checkmate enriched over 270k shopper profiles, added 14.7% net-new identities to Kind Patches’ CRM, and unlocked more effective retargeting and lifecycle engagement. Checkmates' solution helped the team enhance consumers who previously would have remained anonymous and convert more paid traffic into revenue.
The result was a paid social and retention strategy built to leverage on peak demand, capturing more traffic, improving efficiency, and delivering immediate, measurable ROI during a critical growth window.
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