230K New Sales in 90 Days: How Goodstone Reached New Customers with Checkmate
Looking to expand its base of high-value shoppers without cutting into margins, Goodstone, an artisan-handcrafted jewelry brand, partnered with Checkmate to make it happen.
Challenge
As Goodstone continued to grow its eCommerce presence, paid acquisition became increasingly competitive. The team wanted to engage high-intent shoppers, convert more qualified traffic, and drive meaningful revenue, all while protecting margins and staying true to the brand’s elevated identity.
Goodstone needed a solution that could:
- Drive incremental revenue while preserving margins.
- Reach verified, ready-to-buy shoppers outside of paid platforms.
- Lift conversion rates through personalized, intent-driven offers.
- Establish a scalable, brand-safe acquisition channel.
Within 90 days:
$230k
Total Sales
65
Orders Placed
18.5%
of Total Sales Driven
Solution
Goodstone activated Checkmate Network to convert verified high-intent shoppers through personalized, single-use offers delivered across native shopping surfaces. As results grew, the brand expanded into Haptics, unlocking data and powering more effective email and SMS flows.
Goodstone used Checkmate to:
- Identify and convert high-intent shoppers missed by other channels.
- Personalize lifecycle messaging with enriched identity data.
- Increase conversion efficiency with margin-safe, single-use incentives.
- Build a scalable acquisition & retention engine grounded in real purchase intent.
Impact
In 90 days, Goodstone generated $226K in attributed revenue through Checkmate across acquisition and retention, solidifying the channel as a high-performing engine for profitable growth.
From Checkmate Network:
- $97,657 in incremental sales
- 31 orders placed
From Haptics:
- $128,450 in incremental sales
- 34 enriched orders
Building a High-Intent Growth Engine
Goodstone’s success illustrates how blending precision targeting with enriched lifecycle data creates a full-funnel engine for sustainable growth. By reaching the right shoppers with the right offer at the right moment, Goodstone continues to scale efficiently while strengthening long-term customer value.
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