6.7% AOV Lift in 90 Days: How Cheech & Chong Grew With Checkmate
Cheech & Chong is the official hemp brand from cultural icons Cheech Marin and Tommy Chong. The brand pairs heritage and humor with premium, lab-tested products made for today’s consumer. To scale in a competitive market, the team partnered with Checkmate to expand reach, boost efficiency, and lift average order value, all while protecting brand integrity and profitability.
Challenge
Rooted in the legacy of the iconic comedy duo, Cheech & Chong delivers premium, lab-tested hemp products for a modern audience. Even with strong name recognition, the brand faced the same challenges as many hemp companies: strict advertising restrictions, limited paid media opportunities, and rising customer acquisition costs. In a category where traditional ad channels are restricted and customer data is fragmented, growth depends on reaching high-intent shoppers efficiently while maintaining compliance and brand credibility.
To continue scaling, the team needed a smarter way to drive awareness and conversion without deep discounting or over-reliance on paid ads.
Cheech & Chong set out to:
- Reach high-intent shoppers beyond traditional ad channels.
- Drive incremental revenue while maintaining healthy margins.
- Improve AOV through smarter, data-driven offer strategies.
- Turn anonymous traffic into identifiable, retargetable audiences.
Within 90 days:
$140k
Total Sales
1,613
Orders Placed
6.7%
AOV Increase
5.37%
of Total Sales Driven
Solution
Cheech & Chong implemented Checkmate Network and Haptics to better identify, engage, and convert high-intent shoppers. Through Checkmate’s shopping network, the brand reached in-market consumers with timely, single-use offers that converted efficiently while protecting margins. Network data then powered segmentation and personalized lifecycle marketing, fueling stronger retention and higher AOV.
By enriching shopper identities, the brand expanded the reach of its lifecycle flows and increased engagement across owned channels. This allowed the team to communicate with more precision and relevance, turning anonymous site traffic into repeat, trackable customers.
Cheech & Chong leveraged Checkmate in key ways:
- High-intent acquisition: Targeted single-use offers reached shoppers already in-market.
- AOV optimization: Order values lifted by $5.41 through better product mix and offer design.
- Data activation: 56,887 shopper identities resolved, unlocking new revenue opportunities.
- Efficient spend: Verified, high-intent audiences reduced wasted acquisition costs.
Impact
In just 90 days, Cheech & Chong generated $140K in total sales through Checkmate, accounting for 3.58% of total GMV and 1,613 orders.
From Checkmate Network:
- 1,367 orders placed.
- $86 average order value.
From Haptics:
- 246 enriched orders.
- 246 enriched orders.
- 56,887 shopper identities resolved.
With Checkmate, Cheech & Chong not only increased total sales but lifted average order value by $5.41 per purchase, turning what began as a performance test into a reliable growth channel for premium hemp retail. What started as an experiment to complement paid ads quickly evolved into one of the brand’s most efficient revenue engines, proving that first-party data and precise targeting can drive lasting, scalable growth.
Lifting Order Value Through Data-Driven Targeting
Cheech & Chong’s success shows how precise targeting and first-party data can boost both efficiency and profitability. By reaching high-intent shoppers with relevant, single-use offers, the brand lifted average order value by 6.7% and increased conversion across key segments.
With Haptics powering personalized lifecycle flows and retargeting, Checkmate helped turn anonymous traffic into repeat customers and build a stronger foundation for long-term growth.
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