How Cheech & Chong Raised AOV by 7% and Drove $140K in 90 Days Through Checkmate's Performance Network

Cheech & Chong, the iconic lifestyle and cannabis brand with one of the most recognizable names in culture, integrated Checkmate's Performance Network and drove $140K in total sales in just 90 days.

Challenge

Even with strong name recognition, the brand faced challenges familiar to most hemp companies: strict advertising restrictions, limited paid media opportunities, and rising CAC. In a category where traditional ad channels are restricted and customer data is fragmented, growth depends on reaching purchase-ready shoppers efficiently while maintaining compliance and brand credibility.

To continue scaling, the team needed a smarter way to drive awareness and conversion without deep discounting or over-reliance on paid ads.

Cheech & Chong set out to:

Reach shoppers beyond traditional ad channels
Drive incremental revenue while maintaining healthy margins
Improve AOV through smarter, data-driven offer strategies
Turn anonymous traffic into identifiable, retargetable audiences

Within 90 days:

$140K

Total Sales

1,613

Orders Placed

6.7%

AOV Increase

of Total Sales

Solution

Cheech & Chong plugged into Checkmate's Performance Network of 100M+ shoppers and immediately reached in-market consumers with timely, single-use offers that converted efficiently while protecting margins. Network data powered smarter segmentation and personalized lifecycle marketing, fueling stronger retention and higher AOV.

By activating Enrichment - a lever within the Network - the brand expanded lifecycle flow reach and increased engagement across owned channels, turning anonymous site traffic into repeat, trackable customers.

Impact

In 90 days, Cheech & Chong generated $140K in total sales through Checkmate - nearly 4% of total sales. Activating multiple levers within the Network, including Enrichment, drove both volume and order value across acquisition and retention.

From Network campaigns:

1,367 orders placed
$86 average order value
Shoppers reached across app, cashback, email, SMS, and ads

From Enrichment (a lever within the Network):

$22.5K in incremental sales
246 enriched orders
$91 AOV on enriched orders
56,887 shopper profiles resolved, unlocking net-new lifecycle and retargeting reach

Checkmate didn't just drive volume - it lifted order value by $5.41 per purchase, a 6.7% AOV increase driven by precise, single-use offers delivered to verified, in-market shoppers. What started as a performance test quickly became one of Cheech & Chong's most efficient revenue channels.

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