5.2% AOV Increase: How Bala Scaled Smarter With Checkmate's Performance Network

Bala, the fitness and lifestyle brand known for design-forward weights and a community of wellness enthusiasts and everyday movers, plugged into Checkmate's Performance Network to drive $60K in total sales and a 5.2% AOV lift in just 90 days.

Challenge

As Bala expanded across digital channels, the team faced rising CAC and limited reach from traditional paid advertising. They needed a channel that could drive measurable sales and lift order value while protecting margins and Bala's premium-yet-playful brand positioning.

Bala set out to:

Reach verified, high-intent shoppers
Lift AOV through strategic, single-use offers
Unlock new, scalable channels beyond paid media
Drive incremental sales without leaning on deep discounting

Within 90 days:

$60K+

Total Sales

450+

Orders

5.2%

AOV Lift

28K+

Profiles Resolved

Solution

Bala plugged into Checkmate's Performance Network - a channel of 100M in-network shoppers across app, cashback, email, SMS, and ads - to engage high-intent buyers and personalize the customer journey with data-driven insights.

Well-timed, single-use offers converted browsers into verified buyers while protecting margins. Within the Network, the Enrichment lever then identified and activated 28K+ new shopper profiles, feeding Bala's owned lifecycle channels with richer data to unlock sustained engagement beyond the first purchase.

The result: better-timed offers, expanded reach across owned channels, and a full-funnel performance channel built for scale.

Impact

In 90 days, Bala generated $60K+ in total sales through Checkmate, with 450+ orders at a $137 AOV. Activating multiple levers within the Network - Network campaigns plus Enrichment - lifted AOV by 5.2% and proved that smarter, data-backed targeting could fuel growth without diluting brand equity.

From Network campaigns:

$48.5K in additional sales
364 orders placed
$133 AOV

From Enrichment (a lever within the Network):

$11.6K in incremental sales
74 enriched orders
$157 AOV
28K+ shopper profiles resolved, including 10.8K new shoppers

Bala's success shows how layering Network campaigns with Enrichment - inside one performance channel - can elevate both brand and business performance.

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