5.2% AOV Increase: How Bala Scaled Smarter With Checkmate

Bala is a fitness and lifestyle brand making movement more fun and stylish through design-forward weights and accessories. Loved by wellness enthusiasts and everyday movers alike, Bala brings form and function together to inspire consistent, joyful exercise. To drive growth without overextending spend or diluting brand value, Bala partnered with Checkmate to reach high-intent shoppers, improve conversions, and increase order value through smarter, data-backed targeting.

Challenge

As Bala expanded its presence across digital channels, the team faced increasing acquisition costs and limited reach from traditional paid advertising. The brand needed a solution that could drive measurable sales and boost order value while protecting margins and maintaining Bala’s premium yet playful brand positioning.

Bala set out to:

Reach verified, high-intent shoppers across Checkmate's network.
Increase AOV through strategic, single-use offers.
Unlock new, scalable channels beyond paid media.
Drive incremental sales without relying on deep discounting.

Within 90 days:

$60k

in Total Sales

438

Orders Placed

5.2%

AOV Increase

of Total Sales Driven

Solution

Bala implemented Checkmate Network and Haptics to engage high-intent shoppers efficiently and personalize the customer journey with data-driven insights.

Through Checkmate Network, Bala delivered well-timed, single-use offers that converted browsers into buyers while maintaining profitability. Meanwhile, Haptics enabled Bala to identify and activate new shopper identities, enriching their owned channels for sustained engagement and retention.

Bala leveraged Checkmate in several key ways:

AOV optimization: Improved cart value by 5.2% through better-timed offers.
Incremental growth: Drove $60K in additional sales from Checkmate Network and Haptics.
Data activation: Identified 28,037 shoppers, unlocking new reach and revenue.
Efficiency at scale: Focused on verified, high-value shoppers to drive profitability.

Impact

In just 90 days, Bala generated $60,136 in total sales through Checkmate, with 438 orders placed and an average order value of $137. Checkmate’s performance-driven strategy not only lifted AOV by 5.2%, but also proved that smarter, data-backed targeting could fuel growth without diluting brand equity.

From Checkmate Network:

$48.5K in additional sales.
364 orders placed.
$133 AOV.

From Haptics:

$11.6K in incremental sales.
74 enriched orders.
$157 AOV.
28K+ shopper identities resolved, including 10.8K new shoppers.

With Checkmate, Bala unlocked a profitable new acquisition channel, combining precision targeting with lifecycle enrichment to sustain growth beyond the first purchase.

Sustaining Growth Through Smart Targeting

Bala’s success with Checkmate demonstrates how precision targeting and data enrichment can elevate both brand and business performance. By connecting with high-intent shoppers at the right time and nurturing them through owned channels, Bala turned efficient acquisition into scalable, repeatable growth, one rep at a time.

Ready to reach your untapped customers and grow profitably?

100M+ high-intent shoppers available.

Get started